A packaging project for loose leaf green tea
The logo is inspired by looking down on a teacup and saucer, the leaf in reference to the product being sold. The stem doubling as a droplet.
The box shape was chosen in reference to when tea was preciously stored in carefully crafted boxes, the sleeve easily slides on and off without obscuring the title variations of tea packaged away. Different iterations for varying teas not only change color, but pattern shape on the lower half of the box.
Mock-ups courtesy of Creatsy